Quick Description

This Hershey’s Cocoa Box Chocolate Cake is a timeless classic — deeply chocolatey, incredibly moist, and perfectly tender. Made with Hershey’s unsweetened cocoa powder and simple pantry staples, this cake delivers that nostalgic, bakery-style chocolate flavor everyone loves. Perfect for birthdays, celebrations, or anytime a serious chocolate craving hits.


Servings & Timing

  • Servings: 12 slices
  • Prep Time: 15 minutes
  • Bake Time: 30–35 minutes
  • Total Time: 50 minutes

Ingredients List

  • 1 ¾ cups all-purpose flour
  • ¾ cup Hershey’s unsweetened cocoa powder
  • 2 cups granulated sugar
  • 1 ½ tsp baking powder
  • 1 ½ tsp baking soda
  • 1 tsp salt
  • 2 large eggs
  • 1 cup milk
  • ½ cup vegetable oil
  • 2 tsp vanilla extract
  • 1 cup boiling water (or hot coffee for deeper chocolate flavor)

Instructions

Step 1: Preheat the Oven

Preheat oven to 350°F (175°C).
Grease and flour two 9-inch round pans, one 9×13 pan, or line with parchment.

Step 2: Mix Dry Ingredients

In a large bowl, whisk together flour, cocoa powder, sugar, baking powder, baking soda, and salt.

Step 3: Add Wet Ingredients

Add eggs, milk, oil, and vanilla extract to the dry ingredients.
Beat with a mixer on medium speed for 2 minutes, until smooth.

Step 4: Add Boiling Water

Carefully stir in the boiling water.
The batter will be thin — this is what makes the cake moist.

Step 5: Bake

Pour batter evenly into prepared pan(s).
Bake for 30–35 minutes, or until a toothpick inserted in the center comes out clean.

Step 6: Cool & Serve

Cool in pans for 10 minutes, then transfer to wire racks to cool completely before frosting.


Additional Notes

  • Natural cocoa powder (like Hershey’s) creates a lighter crumb with rich flavor.
  • Measure flour carefully — spoon and level for best texture.
  • Hot coffee instead of water intensifies the chocolate flavor without tasting like coffee.

Dietary Info

  • Vegetarian
  • Contains gluten & dairy
  • Not low-calorie (classic indulgent cake)

Recipe Variations & Serving Suggestions

  • Cupcakes: Bake 18–22 minutes
  • Sheet Cake: Use a 9×13 pan
  • Frosting Pairings: Chocolate buttercream, chocolate ganache, or vanilla frosting
  • Extra Moist: Brush layers with simple syrup before frosting

Storage & Make-Ahead

  • Room Temp: Store covered up to 2 days
  • Fridge: Up to 5 days
  • Freeze: Unfrosted cake layers freeze up to 3 months

FAQs

Q: Can I use Dutch-processed cocoa?
Not recommended unless you adjust leavening — this recipe is designed for natural cocoa.

Q: Why is the batter thin?
Thin batter = moist cake. This is normal and essential.

Q: Can I make this dairy-free?
Yes — use almond or oat milk instead of dairy milk.